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Leisure group COLUMBIA blue unifies visual identity and branding while delivering exceptional service

A new logo for COLUMBIA Cruise Services signals alignment under COLUMBIA blue

With business lines growing at a rapid pace, COLUMBIA blue (CB), the leisure group active in yacht and cruise management services, asset management, and lifestyle and concierge services, announces a new logo for COLUMBIA cruise services (CCS) to reflect the company’s dynamic and progressive nature. The new logo features a captivating depiction of the ocean at sunset, capturing the essence of leisure and luxury.

“The rebranding of COLUMBIA cruise services is an important step in unifying our visual identity across the CB portfolio,” said Norman Schmiedl, CEO of CB. “By aligning the CCS logo with other esteemed brands under CB, we aim to enhance recognition and reinforce our position as a leader in the leisure services industry.”

The rebranding initiative further strengthens the connection between COLUMBIA blue and its parent company, Columbia Group. Leveraging the resources and reputation of Columbia Group, CB is poised to continue its upward trajectory, capitalizing on its expanding portfolio of services.

“We are thrilled with the success of COLUMBIA blue and we look forward to seeing continued growth of this unparalleled platform of leisure services,” said Mark O’Neil, CEO of Columbia Group.

As COLUMBIA blue moves forward with its rebranding efforts, the company remains dedicated to delivering exceptional leisure experiences and impeccable service under a strong leadership team. CB announces that Julia Siebert, former Vice President Leisure, Business Development, and Brand Strategy of CB, has been appointed as Chief Operating Officer to further develop the business synergies throughout the CB brands and overall operations performance. The company also announced that Hendrik Stellamanns, current director of Columbia Shipmanagement Germany, will additionally take on the position of COLUMBIA cruise services (CCS) Managing Director, alongside Julia Siebert; CCS is part of CB.

About COLUMBIA blue (CB)

CB is a leisure group for the marine, aviation, hospitality, and service industry. Founded in April 2021, the group’s focus areas are yacht and cruise management services, aviation and asset management, as well as lifestyle and concierge services. The leisure group includes CCS, which is dedicated to full management services in the markets of expedition, luxury, and classic cruising, offering the full range of ship management services including technical management, marine & port operations, crewing, and recruitment services­. Find out more at

About Columbia Group

Columbia Group offers a fully transparent and integrated maritime services and logistics platform, cooperating closely with its global partners to drive bottom line value and leverage economies of scale. Columbia’s services are cost-efficient and fully optimised to the individual client’s business scenario, resulting in the delivery of top-quality customisable and modular maritime solutions. Find out more at